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Success by Design
Practical workshops that show how to use design to help achieve success
Design is a major contributor to the success of business. The New Zealand Government has identified strategic design as a fundamental and crucial enabler of international competitiveness and economic growth. In a recent survey by Fast Company, ninety per cent of senior managers in the US cited design as an integral part of their business strategy. Design is increasingly being seen as the driver of quality and for differentiating products and services.
Design is not just pretty window dressing. A well thought-out and planned approach to success by design is crucial. This requires a clear understanding of when, where and how design can be used in any business and how to plan and manage the design process.
By putting into action this ‘Design Thinking’ SMEs will be able to better leverage innovation and creativity in their businesses to help achieve their business goals.
ARMS Ltd has developed two workshops to provide this practical understanding. Our workshops are founded on and grow from first principles so that everyone “gets it”. Participants who complete the workshops will be provided with the know-how and motivation to develop effective business strategies and systems that will help them succeed.
Who will benefit?
The workshops are ideally suited to any small to medium-sized business that wants to differentiate and add value to its products and/or services. The types of industries that could benefit are:
• Food and wine/beverage producers
• Tourism operators
• Clothing/Fashion manufacturers
• Service providers
• Retail
• Manufacturers
The presenter: Michael Lockhart
Michael Lockhart has 20 years’ experience in and around the design industry. His experience in the design, production and media industries includes the generation of brand and corporate identities, marketing collateral, publications, packaging, new media, product design and environmental design (signage, interiors).
Over the years Michael has worked on thousands of design projects and he has a huge swag of entertaining case studies and examples of successful and disastrous design work. Acclaimed by participants for ARMS’ successful series of workshops providing business skills for the creative sector, Michael is excited about the opportunity to show how design can accelerate success for startup, successful or struggling businesses.
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The workshops
Success By Design is made up of two three hour workshops. They suited for 12 to 20 participants, ideally business owners.
Outlines
1 Design thinking | planning for success
Introduction [Thinking about design]
• What is design?
• Why design? The value of design?
• Designing a business
• Where is design used in your business?
Identity and brands
• Some definitions
• Management by identity (with exercise)
• Brand strategy
Planning [Design Thinking]
• Planning for success by design
• The design process
• Thinking by design
Ideation and creation
• Creative thinking and brainstorming
• Thinking of stories (with exercise)
2 Design action | acting for success
Managing design and creativity
• Choosing a designer
• Working with a designer
• The design brief (with exercise)
• Appraising and analysing design
• Ongoing design management
Design in practice
• Group critique of design work
(with exercise)
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